Digital Advertising and Marketing
Digital marketing is the use of the internet to reach your audience. Digital advertising is providing promotional content on different digital outlets. We offer a unique approach by first offering a digital marketing strategy to plan how to get the best return on investment while reaching the right target audience through the use of digital advertising. We depend on data to determine the right steps forward. Each service we provide starts with a plan and end goal in mind.
Search Engine Optimization
Search Engine Optimization (SEO) helps improve the natural or organic traffic to your organization's website. Our strategies improve your website rankings based on keyword, industry and competition research. Each plan is unique to your organizational needs and target audience.
Nonprofit Google Grant
Google Grants program is a free opportunity for nonprofits to use Google Search advertising. Our services assist nonprofits by setting up a Google nonprofit account, applying for the Grant, search advertising set-up, ongoing management, and training. As experts, we can assist you with getting the most out of the up to $10,000 per month in ad spend available.
Digital Tools and Software Recommendations
We provide recommendations on additional software and digital tools to enhance sales leads and the user experience. If you need help understanding how a digital tool could be useful for your business or if you need assistance evaluating a third party digital provider, we are here to provide the technical experience. Our goal is to use digital tools to improve user experience and make your operation more efficient.
We provide Google advertising through display ads, YouTube, search ads, and Gmail. As a certified Google advertising expert, we take care of the technical aspect so you can focus on serving your audience. Our services include set-up and ongoing management.
Google Analytics and Google Tag Manager
Google Analytics is a tool to help analyze website traffic and to evaluate your digital marketing efforts. Our services include set up, identifying key performance indicators, advanced tracking with Google Tag Manager,
e-commerce tracking, and dashboard set-up.
Social Media Advertising
We provide Social Media advertising on numerous platforms. Based on your individual advertising goals we will select the platforms and methods to reach the audience. Platforms include but are not limited to Facebook, Instagram, LinkedIn, SnapChat, TikTok, and Pinterest.
User Experience Recommendations/Audit
In order for digital advertising and marketing to be successful, website and social media user experiences must be high quality. We provide website and social media audits that include user experiences recommendations and industry best practices. External evaluation is key to an successful digital marketing strategy.